If you’re looking for an effective means to improve your real estate business promotion, there is no better way to achieve this than to take advantage of social media management tools available online.
Whether you’re an experienced marketer or just looking to start promoting your real estate business, here are some of the best social media management platforms you can try out.
1. Buffer
Buffer is a social media management platform that allows you to keep track of all of the marketing data you need across various social media sites. With the help of Buffer, you can easily get insights from relevant data like analytics and customer replies straight from the app’s dashboard.
Key Features
To maximize your real estate business promotion, Buffer offers the following features:
● Scheduling posts
Keep track of all of your content and plan when you want to post each one. Compatible with most social media sites including Facebook, X, and Instagram among others.
● Track analytics
Generate a detailed report of your social media performance and receive data-backed recommendations to improve your marketing strategy.
● Collaborate with teams
Whether there’s one or more social media managers in the team, seamlessly collaborate on different projects and gain access to the same dashboard.
2. Hootsuite
Hootsuite is another social media marketing tool that can help you manage all of your social media content and pages from one convenient workspace. Whether you’re part of a marketing agency or simply looking to promote your real estate business, Hootsuite can provide the necessary tools you need.
Key Features
Known for its wide-scale marketing tools, Hootsuite offers various management features for your business needs:
● Automate marketing tasks
Save time on marketing efforts by utilizing AI-powered tools. Easily repurpose content that can be customized depending on your business needs.
● Central dashboard
Keep track of all your marketing content across your social media sites. Easily respond to customer comments directly from the app for improved customer service.
● Social listening
Monitor how your brand is talked about online and how your competitors are performing in real-time.
3. Sendible
Sendible is a great tool for social media managers looking to centralize all relevant business data into one accessible platform. Through Sendible, you can easily promote your real estate business through various means like improved customer service or custom-made content.
Key Features
If you’re curious about what Sendible as a management tool, here are some of its key features:
● Content Library
Get access to various useful design elements that can make your content more striking. Choose from hundreds of free elements and templates available on the app.
● Automated reports
Automatically generate data-driven insights that can tell you about how your business is performing and how to further improve it.
● Audience behavior
Get a better understanding of your target audience’s behavior. This feature can help you create more customized content that can resonate with potential customers.
4. Sprout Social
Sprout Social is another marketing management tool that can help you boost your real estate business’ promotional strategies. With Sprout Social, you can get access to useful features like social listening and comprehensive data reporting that are especially useful for improving your marketing material.
Key Features
To help you manage your social media marketing, Sprout Social is equipped with the following built-in features:
● Smart inbox
Customize which messages get priority on your dashboard which can help improve your customer service.
● Customized reports
Choose how you want your data reports to appear and which analytics to include. Easily visualize your social media performance for further improvement.
● Team collaboration
Work with other social media managers to ensure an efficient means of collaboration.
5. PosterMyWall
PosterMyWall is a social media management tool that helps with both creating your own content and posting it across various social media sites. Whether you’re interested in creating your own real estate flyers or simply want to get started with email marketing, PosterMyWall is equipped with a wide variety of useful management tools.
Key Features
Aside from the aforementioned tools, PosterMyWall also comes with various built-in tools that can help kickstart your real estate business promotion:
● PosterMyWall Content Planner
Plan and schedule your content on different social media platforms with ease. Also customize your posts for each platform using the app’s built-in image editor.
● Email marketing
Improve your marketing strategy by incorporating email marketing. Choose from PosterMyWall’s various email templates that you can customize depending on your needs.
● AI-powered functionalities
Save up on time and unnecessary effort by utilizing PosterMyWall’s various AI-powered features including its AI writer, background remover, and image generator among many others.
Which Social Media Management Tool is Best for You?
To help you get a better idea of which social media management platform is most suitable for your needs, here is a simple breakdown of each tool and its corresponding price, features, and capacity for handling different scales of real estate businesses:
| Component | Buffer | Hootsuite | Sendible | Sprout Social | PosterMyWall |
| Price | ✅Free ✅Essentials: $5/ month ✅Team: $10/ month | ❌Free ✅Professional: $99/month ✅Team: $249/month ✅Enterprise: Custom | ❌Free ✅Creator: $29/month ✅Traction: $89/month ✅Scale: $199/month ✅Advanced: $299/month ✅Enterprise: $750/month | ❌Free ✅Standard: $199/month ✅Professional: $299/month ✅Advanced: $399/month ✅Enterprise: Custom | ✅Free ✅Premium: $9.95/month ✅Premium Plus: $29.95/month |
| Best for | Small to medium businesses | Medium to large businesses | Medium to large businesses | Medium to large businesses | Small to medium businesses |
| Features | ✅Social media management tools ❌Built-in graphics design tool | ✅Social media management tools ❌Built-in graphics design tool | ✅Social media management tools ❌Built-in graphics design tool | ✅Social media management tools ❌Built-in graphics design tool | ✅Social media management tools ✅Built-in graphics design tool |
Ready to Kickstart Your Real Estate Promotion?
When starting your real estate promotion, carefully consider which social media management tool can best suit your specific needs. As not all businesses are made equal, it would be beneficial to first review your objectives to find out which management software can help you best achieve your marketing goals.